| Author Quoted | Alan Harrington |
| Title Quoted | Life in the Crystal Palace |
| Date (Year/Month/Day) | 1962/07/09 |
| Imprint | New York : [s.n.]. 1959 |
| Quotation | Businesses are sects. They are little religions-at least in America. One believes in the product, and preaches it. Your belief is an essential constituent in its goodness. "The new evangelism, whether expressed in soft or hard selling, is a quasireligious approach to business wrapped in a hoax-a hoax voluntarily entered into by producers and consumers together. Its credo is that of belief-to-order. It is the truth-to-order as delivered by advertising and public relations men, believed by them and voluntarily believed in by the public." -Alan Harrington, Life in the Crystal Palace [New York, 1959], p 194 |
| Quotation Source | Turning Toward the World: The Pivotal Years. The Journals of Thomas Merton, Volume 4, 1960-1963.; Edited by Victor A. Kramer. / San Francisco : Harper Collins. 1996, p. 230 |
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| Notes | |
| Link to Merton's Copy |
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